Optimizing behavior change through integration of individual and system level intervention approaches

We contend that individual-level (‘i-frame’) intervention strategies can be appropriately integrated with system-level (‘s-frame’) strategies to optimize population-level behavior change. We outline instances of effective ‘i-frame’ interventions, and how coordinated, integrated, well-resourced interventions that encompass components at both levels, and has organizational and user group support, may optimize sustained behavior change intervention efforts, and allay practices that undermine ‘s-frame’ components.